The seventh season of Sweden’s popular slow TV series The Great Moose Migration wrapped up Sunday night after 20 days of continuous live broadcasting.
Known in Swedish as Den stora älgvandringen, the show launched in 2019 and quickly gained a strong following, initially drawing nearly a million viewers. By 2024, viewership surged to 9 million on SVT Play, the streaming platform of Sweden’s national broadcaster SVT.
The livestream concluded at 10 p.m. local time (2000GMT) on Sunday, having documented 70 moose crossing the Ångerman River during their annual journey to summer grazing lands, about 300 kilometers (187 miles) northwest of Stockholm.
This year’s broadcast began on April 15—earlier than planned—due to unseasonably warm temperatures prompting earlier movement of the moose.
Johan Erhag, the SVT project manager for the series, noted that this season generated 478 hours of footage, expressing satisfaction with the outcome in an email to the Associated Press on Saturday.
Although detailed viewership statistics for 2025 were not yet available, Erhag estimated that around 30% of the audience came from outside Sweden. The show gained significant international media attention following an AP report published April 15, with coverage from outlets including The New York Times, CNN, Sky News, and France 24.
“AP definitely played a crucial role in the show’s global success this year,” Erhag commented shortly before the final segment aired Sunday night.
The series is set to return in spring 2026 for its eighth season.
The Great Moose Migration is part of a broader "slow TV" movement that began in 2009, when Norway’s public broadcaster NRK aired a seven-hour real-time train journey across the country’s southern region.
Since then, the genre has spread internationally. In one example, the Dutch city of Utrecht installed a livestream-enabled “fish doorbell” at a river lock, allowing viewers to notify officials when migrating fish are delayed.